Hey JMP fam! I’m so excited to kick off the blog and give everyone a behind-the-scenes look into the world of JMP the Label! For the first official post, I thought it’d be a great chance to introduce a campaign that means so much to us, as a swimwear brand and as individuals. At JMP the Label, we recognize that we play an important role in the conversation about body positivity and self love. Yes, we’re passionate about chasing trends and designing the perfect bikini for your next beach vacation, but we’re even more passionate about creating an inclusive and positive space in the fashion world. For that reason, we’re excited to launch the JMP Suits Me campaign, the movement that’s centered entirely on encouraging and celebrating you, exactly as you are!
The JMP Suits Me campaign goes far beyond just posting pics in your ‘kini! It’s about recognizing the unique beauty in each of us that goes further than just skin deep! In today’s world, loving yourself and being confident is a brave thing to do. We’re bombarded with photoshopped bodies and edited Insta pics every day, and the line between fiction and reality has never been so blurred. And yes, while the fashion industry has made some big strides in the past few years to become more inclusive, there’s still a long way to go. The JMP team is determined to help pave the way to a better future in fashion and swimwear, one that embraces individuality and differences instead of excluding them.
As a brand and a family, we want our customers to know that swimwear is made to fit our bodies, not the other way around. No one should feel the need to fit their way into a different size or shape because of what’s trending on Instagram. Shopping for swimwear shouldn’t be scary or intimidating - it should be fun and empowering! Fashion should enhance our individuality, not diminish it! That’s why we take extra care to design all types of tops, bottoms, and one pieces to fit everyone’s unique shape and style. Whether you’re a sporty chic surfer or a mom of three (or both!), we’ve got something that we know you’d love, in a wide range of sizes that inspire comfort and confidence!
To wrap it up, all of us at JMP the Label want you to feel excited and confident every time you throw on your JMP suit. Whether it’s a sexy bottom like the Rio or a full coverage set like the Cancun, we want JMP to suit YOU, whatever that may look like! From our crochet collections to our paisley and ribbed lines, there’s a JMP style out there to help brighten your shine. So next time you rock your favorite JMP suit, let us know by posting a pic with the hashtag #JMPSuitsMe! Trust me, you look amazing!