TORTUGA IS BACK. GET IT NOW.
introducing

BODY jewelry

ALMOST GONE:

WHITE SANDS COLLECTION

GET IT BEFORE IT'S GONE: PEBBLE CROCHET

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RESTOCKS ARE HERE

Our Best Selling Pebble & Tortuga Collections are live now! We have added some new styles, a larger size scale and a lot more inventory. Don't miss out to get your JMP the Label suit for your next beach day!

WHAT WE LOVE.

HAND MADE CROCHET

OUR PEBBLE & SKY STRETCH CROCHET COLLECTION IS MADE FROM UPCYCLED FABRIC, WHICH AVOIDS PUTTING MORE POLLUTANTS IN OUR ECO-SYSTEM & IS CREATED BY ARTISANS IN BALI. EACH BABY PEARL BEAD IS HAND SEWN WITH LOVE.

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FOR THE BRIDES: THE WHITE EDIT

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BEHIND THE SCENES ON THE SHOOT

JMP The Label | Designer Swimwear

JMP The Label is a premier designer swimwear and apparel brand. Founded by MTV Star, Juliette Porter, our bikini boutique luxe collections are designed to fit every woman. Our suits are perfect both on the beach and as one-of-a-kind, gorgeous tops that pair well with your favorite pair of skinnies, and cut-off shorts. We keep things fresh here at JMP the Label, your new favorite bikini line, with brand new designer bikinis added frequently. From trendy bikinis with separate swimsuit tops and bottoms you can mix and match, to seamless and effortlessly chic one-piece options, we have something for every taste. Of course, Juliette’s designer swimwear is in limited quantities, so check back often to get your faves before they’re gone!