Hey JMP fam! It’s that time of the year again - the flowers are blooming, the bees are buzzing, and the bikinis have made their way from the bottom of the drawer to the beaches and cabanas! It’s finally summer, and, if that’s not enough to celebrate, it’s our first summer since 2019 that things are (somewhat) getting back to normal! Because this is our first real summer vacay since things shut down, it makes sense that this year’s trends are bright, bold, and just a bit over-the-top. Why not, when we have so much lost time - and fashion - to make up for?
So far, 2022 has been the year for breaking the mold and pushing fashion boundaries, and swimwear has certainly followed suit! This year’s hottest swim styles will feature new and innovative fabrics, textures, and prints to help turn the boardwalk into your personal runway. Keep an eye out for scrunched fabrics and textured jacquards that pop and bring dimension to your beach ‘fit (like our Luna, Cosmic, and Zinnia Collections)! And how could I talk about new swim fabrics without mentioning the crochet trend that’s sure to take over your Insta feed this summer? From cover-ups and bikinis to bags and accessories, the crocheted look combines the boho aesthetic with chic and sexy silhouettes - just look at our sweet and cheeky Cabo set!
In terms of colors and prints, you’ll need some shades for summer ‘22’s palette - get ready for vibrant blues, pinks, and citrus tones. We’ll be seeing lots of florals, color blocking, and bold geometric prints that are perfect for bringing the energy and excitement to any beachside party or hang. Loud and proud is the way to go this summer, and do I even need to mention how flattering bright colors look on a tan?
This season is sure to be a hot one, so you’ll need an equally hot bikini to match. This year’s swim trends call for artsy cut-outs and sexyy fits! We’ve taken a page from the 1950s style with high-waisted bottoms and underwire tops, but we’re obviously making some modern edits. We’ll be seeing a lot of high-waisted, high-leg bottoms with cheeky to thong-style coverage, accentuating your legs and flattering the waistline. When it comes to tops and one pieces, we’re predicting lots of creative cut-outs and shapes that emphasize your curves. Get ready for suits with keyhole cutouts that show off some cleavage, open backs and corset ties, and minimal coverage for maximum heat! Whether it’s a bandeau style with a flirty open center or a classic triangle with a new-age twist, this summer is the time to bare it all. The numbers don’t lie - there’s a reason why our sexy Santorini One Piece, with a high waisted finish, an open back, and a cut-out center, is one of our all-time bestsellers!
Top off your beach look with on-trend cover-ups and accessories. For cover-ups, the classic sarong is back and better than ever! They’re comfortable, form-fitting, and extremely versatile, making them the perfect finishing touch to any cute ‘kini fit! Add on some oversized sunnies and a beach hat (I recommend the JMP Dunes or Shadow hat), and you’ll be turning heads from June through August! I know this is a lot to take in, but don’t worry - JMP the Label has all the latest trends (and plenty more to come!) to help you have the hottest summer yet! Join our email list and follow our social media pages to get all the latest info on upcoming collections and more!